OTT Video AdSpend in the US is projected to almost double to $5bn by 2020* and advertisers are increasingly looking for better targeting capabilities for TV. There is a careful balance to be struck, however, between pinpoint targeting and excessive frequency with research from Kantar’s recent DIMENSION study showing that while the majority of consumers (61%) prefer to see ads that are relevant to their interests, 70% claim that advertising is too repetitive.
As the industry focuses on best practice between TV targeting and the rise of video ad buying, Kantar is bringing together a panel of experts at Cannes from across the digital ad-buying industry as part of a lively panel designed to explore innovations in targeting.
We’ll be exploring a range of key points, including:
*Source eMarketer / Magna Intelligence (Spring 2019)