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Innovations in Targeting

  • Monday 17 June
  • 12.30pm CET
  • 1.5 hours
  • Kantar Apartment, Cannes

OTT Video AdSpend in the US is projected to almost double to $5bn by 2020* and advertisers are increasingly looking for better targeting capabilities for TV. There is a careful balance to be struck, however, between pinpoint targeting and excessive frequency with research from Kantar’s recent DIMENSION study showing that while the majority of consumers (61%) prefer to see ads that are relevant to their interests, 70% claim that advertising is too repetitive.

As the industry focuses on best practice between TV targeting and the rise of video ad buying, Kantar is bringing together a panel of experts at Cannes from across the digital ad-buying industry as part of a lively panel designed to explore innovations in targeting.

We’ll be exploring a range of key points, including:

  • Audience vs contextual targeting
  • Trends in data usage for targeting
  • Best practice around linear vs on demand video

*Source eMarketer / Magna Intelligence (Spring 2019)


Speakers

Allison Stern
Co-founder
Tubular Labs
Kaitie Coghlan
Head of Client Success
Liveramp
Ashwin Navin
CEO
SambaTV
Felicity Long
Managing Director of Connected Execution
MediaCom
Julie DeTraglia
Global Head of Research
Hulu
Susan Tillou (Moderator)
Global Head of Partnerships, Media Division
Kantar

See all Kantar Cannes 2019 events.