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Getting Gender Right - Breakfast Briefing

  • Tuesday 18 June
  • 9am CET
  • 1.5 hours
  • Kantar Apartment, Cannes

From our breakthrough research, we know that self-esteem is a vital element of building brand affinity with women.

Our AdReaction research also tells us that progressive gender portrayal makes good business sense, as gender-balanced brands are more highly valued.

During the Getting Gender Right breakfast briefing, we’ll be sharing insights and advice to ensure your brand effectively and profitably engages with female consumers.

We’ll then lead a lively panel discussion with senior brand leaders from around the world to explore the roles brands must play to both create a more equal and positive society - and win with female consumers.


Bart Michels
UK Country Manager, Kantar and CEO Europe, Consulting Division
Philippa Snare
EMEA Head of Global Business Marketing
Andrew Geoghegan
Global Head of Consumer Planning & Customer Marketing Centre of Excellence
Kate Dale
Campaign Lead - This Girl Can
Sport England
Carolyn Kylstra
Editor in Chief
SELF Magazine

Read more about our Getting Gender Right and What Women Want? projects.

See all Kantar Cannes 2019 events.