Centennials at 21

This report examines the behaviours and expectations of this global cohort, and challenges brands and marketers to redefine how they operate and improve their engagement with this increasingly influential customer group.

Representing 35% of the global population, Centennials, the first of whom turned 21 this year, have become an economic powerhouse with a growing influence on spending and brand loyalty. Find out more by filling in your details to download the full report.