Kantar solutions for Google

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Kantar is an approved and certified third-party measurement partner for brands, agencies and media companies looking to verify their media performance on Google-owned platforms.

Kantar Brand Lift Insights

Brand Lift Insights helps brands, agencies and media companies create effective advertising by understanding how campaigns impact brand value across platforms so they can generate optimal return on media spend. Brand Lift Insights measures the effectiveness of any channel where your media is running and answers questions like:

  • Which elements of the campaign are most successful?
  • How does this campaign benchmark against the industry?
  • How can I make optimizations in-market to improve campaign effectiveness?

For more info:

Visit our website
Or email: media@kantarmillwardbrown.com

 

Google Measuremement Partner

 

Kantar Media Reach Solutions

Kantar Media has been a leader in global audience measurement for over 40 years. We offer reach reporting on traditional properties such as TV, print and radio; and for clients buying media on Google, we can now offer reach on Google-owned properties. Kantar's reach offering helps clients answer the following questions:
 

  • What was my campaign's reach and frequency on television?
  • What was my campaign's reach on print and radio?
  • What was my campaign's reach on Google properties?

For more info:

Visit our website
Or email: reachsolutions@kantarmedia.com